Lavoie’s new brand “yayoi” made its debut at Paris Fashion Week in France on March 3rd 2023!
ベースは日本。香りはフランス。
ラヴォア社の新ブランド「yayoi」が、ファッションウィーク「通称パリコレ」（2023年2月27日〜3月7日）のオフィシャルスポンサーとして、第二の故郷フランスでついにデビューを果しました。
Category: press release
“yayoi” skincare series now offers cleansing milk and lotion
Contains Bakuchiol and Japanese plant-based ingredients. Basic skincare relying on the power of plants. “yayoi” skincare series now offers cleansing milk and lotion The brand “yayoi”, born from a fusion of delicate Japanese sensibilities and refined French sensibilities, will introduce cleansing milk and lotion this fall.As with previous yayoi items, carefully selected plant-based ingredients play the leading role. While providing anti-aging care, the product takes care of the skin, moisturizes it, and restores it to its initial condition. Your skin will continue to improve in beauty as long as you take care of it. yayoi Cleansing Milk 150ml 6,600 yen (tax included) This is a cleansing product that pursues “soft” removal.Even though this cleansing product is designed to remove impurities, it also moisturizes the skin and leaves it velvety smooth thanks to the rich blend of plant-based ingredients . It feels as if it has been treated with a “giving care” treatment.It is suitable for dry or irritated skin as it does not remove an excessive amount of oil from the skin.It can be used either as a wipe-off or a rinse-off. Main ingredients: Rice fermentation extract from the brewing technology of Shonai Bijin, a pure rice sake.It is rich […]
Based in Japan, The scent of France.
Lavoie’s new brand ‘yayoi’ made its first appearance at the Paris Collection in it’s second home, France.
Paris ファッションウイーク「通称パリ・コレ」（2023年2月27日〜3月7日）、和の世界ブランドとして海外の方にもご評価いただいている、LAVOIE社の新ブランド「yayoi」がオフィシャルスポンサーとして加わることが決定致しました。
「yayoi」, a Japanese beauty brand for luxury hotels, is launching a new 1-liter refillable skincare series this fall.
Japanese “know-how” marries French “sensibility” with fragrance.Carefully selected active ingredients such as shiso, yuzu, and green tea, which have been popular in Japan for centuries, are blended.
The products contain bakuchiol and Japanese botanicals. Cleansing Milk and Lotion are newly launched in the yayoi skincare line, a basic skincare line that harnesses the power of plants.
The yayoi skin care series was created under the guidance of a trainer with experience in five-star hotel spas, based on the idea that skin will become more beautiful on its own when circulation is improved.
The potential of the skin will blossom with the power of plants – yayoi skincare series will launch a new cream in the spring of 2022.
The yayoi brand was born from the meeting of delicate Japanese sensibilities and refined French sensibilities. Following the launch of Precious Beauty Oil in November 2021, a facial cream will be launched this spring.
Pursuing a brand-new Japonism – Releasing Japanese luxury spa products series “yayoi”
“yayoi” is a high-quality Japanese product series made from carefully selected Japanese ingredients, which have been popular in Japan for a long time, with the collaboration of renowned French perfumer.