press release

Based in Japan, The scent of France.
Lavoie’s new brand ‘yayoi’ made its first appearance at the Paris Collection in it’s second home, France.

We are pleased to announce that Lavoie’s new brand “yayoi,” a Japanese luxury cosmetics brand, has become the official sponsor of Paris Fashion Week (27 February – 7 March 2023).

LAVOIE’s new brand “yayoi” is a Japanese luxury brand created with the fusion of Japanese craftsmanship and the sensibility of French elegance.

The “yayoi” gift sets will be presented to guests from all over the world.