Pursuing a new Japonism, the body care series “yayoi” was born
Close your eyes and breathe in the scent, and you will feel nostalgic, yet new. The new body care products with the scent of “Japonism” have debuted. The brand “yayoi” opens the door to beauty by fusing the senses of two countries: the delicate and elegant Japanese and the chic and elegant French.
Based in Japan, the fragrance is from France. The two countries meet and their fascinating beauty blossoms.
We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese born product can provide. On the one hand, the fragrance is created by a renowned French perfumer. It is not a simple “Japonism”, but a fresh aroma with the image of “Japan as seen by the world”. yayoi is a body care series born of the fusion of the senses of two countries, and it is a body care series that Japanese people and people from all over the world will want to have in their hands every day.
The origin of the name “yayoi”
The “y” in the logo stands for the collar of a kimono, which represents the image of a new generation of Japanese women who are graceful yet dignified, standing on their own accord. Also, “yayoi” is a word that reminds us of the “Yayoi era” that arose through active overseas exchange. The name of the brand reflects the idea that we will continue to propose high-quality “Japonism”.
On January 7, 2019, the shampoo, conditioner and body soap debuted in the spa shower room on the 5th floor of the Palace Hotel Tokyo.
The Worldwide Brand from Japan – marie-thé
LAVOIE’s vision of “Japanese hospitality”
“Omotenashi”, meaning hospitality in Japanese, has been our main theme of LAVOIE. We want customers to feel the Japanese hospitality, even in your bath time, and have a great time while recovering from the day’s fatigue.
We used Japanese ingredients that have been popular in Japan for a long time to create a product that international customers would feel “I‘m glad I came to Japan” and customers from Japan would think “I am glad I was born in Japan.”
The fragrances are created by a renowned French perfumer with the image of Japanese fragrances in mind.
marie-thé is a global brand made in Japan that is welcomed not only by Japanese customers but also by customers from abroad.
Collaboration of Japanese artisanal skills and French sensibility
There is what the Japanese call “Japanese quality” and what the Europeans and Asians call “Japan’s finest”. LAVOIE’s top-of-the-line Japanese beauty product series was born from the desire to respond to both images- that is “marie-thé”.
Origin of the brand name
The Catholic female name Marie-Thérèse’s nickname is marie-thé. Marie is one of the most popular female names in the world. When written in hiragana, the name becomes “まりて”, which sounds similar to “Temari” (meaning traditional Japanese handball) and gives an impression of soft harmony.
“Thé” is also the French word for “tea”. With green tea as the main fragrance of the product, we used an accent on the e to represent the image of the tea leaves.
From spa in France – Fragrant and Relaxing Natural Skin Care Brand Omnisens Paris
In 2004, omnisens started in Paris with the establishment of a spa with the theme of “comfort”. After that, omnisens created relaxation items that appeal to the five senses so that you can enjoy the comfort of the spa at home.
Omnisens Paris was founded in 2004 by Joelle Guillemot. She felt the need to offer a relaxing space away from the hustle and bustle of the city, so she set up her spa in Paris.
While providing a healing space, omnisens has developed a range of naturally derived, skin-friendly cosmetics and created facial and body care product in 2007.
Omnisens products are made with highly effective, naturally-derived ingredients such as deep ocean water from Joelle’s native Bretagne, France, as well as cotton extracts and ama oil. On top of that, the paraben- and silicone-free products are highly regarded for their gentle texture on the skin.
Omnisens Paris is also concerned with the scent of their products. It is particularly focused on creating healing fragrances that appeal to the five senses. A soothing scent of natural origin is an important element in the instantaneous relaxation of the body and mind.
Its unique and soothing scent is highly regarded not only in Europe but also in Japan. It is characterized by a gentle scent that is acceptable regardless of gender.