press release

Lavoie’s new brand “yayoi” made its debut at Paris Fashion Week in France on March 3rd 2023!

The base was made in Japan, the fragrance was made in France. Lavoie’s new brand “yayoi” finally made its debut in France, it’s second home, as an official sponsor of Paris Fashion Week (February 27-March 7, 2023).

The “yayoi” solid perfume and gift box were wrapped in furoshiki from Kyoto.
Guests from all over the world showed great interest in the design, the fragrance and the concept of “yayoi.”

Backstage, yayoi’s four skincare products (Cleansing Milk, Precious Lotion, Precious Beauty Oil, and Moisturizing Precious Cream) were used as products during makeup application. Models and hair/makeup artists from around the world have praised yayoi’s yuzu and honey fragrance and product texture.