2023/3/3 press release

Lavoie’s new brand “yayoi” made its debut at Paris Fashion Week in France on March 3rd 2023!

2023/1/30 press release

Based in Japan, The scent of France.
Lavoie’s new brand ‘yayoi’ made its first appearance at the Paris Collection in it’s second home, France.

2022/8/30 press release

「yayoi」, a Japanese beauty brand for luxury hotels, is launching a new 1-liter refillable skincare series this fall.

2022/06/10 press release

“yayoi” skincare series now offers cleansing milk and lotion

2022/06/10 press release

The products contain bakuchiol and Japanese botanicals. Cleansing Milk and Lotion are newly launched in the yayoi skincare line, a basic skincare line that harnesses the power of plants.

2022/03/07 press release

The potential of the skin will blossom with the power of plants – yayoi skincare series will launch a new cream in the spring of 2022.

2020/06/30 press release

Pursuing a brand-new Japonism – Releasing Japanese luxury beauty product series “yayoi”