press release

2023/7/30

In the September issue of GINGER, a monthly women’s fashion magazine, yayoi’s iconic Yuzu and Honey solid perfume won the Beauty Awards in the fragrance category.

2023/6/16

From the fusion of Japanese and French sensibilities of the “yayoi” body care series. A new multi-use body oil.

2023/5/31

The yayoi retail range of spa products is now available at Conrad Tokyo “Mizuki Spa & Fitness”.

2023/1/30

Based in Japan, perfumed in France.
Lavoie’s new brand ‘yayoi’ made its first appearance at the Paris Collection in its second home, France.

2022/8/30

「yayoi」, a Japanese beauty brand for luxury hotels, is launching a new 1-liter refillable skincare series this fall.

2022/06/10

“yayoi” skincare series now offers cleansing milk and lotion

2022/06/10

The products contain bakuchiol and Japanese botanicals. Cleansing Milk and Lotion are newly launched in the yayoi skincare line, a basic skincare line that harnesses the power of plants.

2022/03/07

The potential of the skin will blossom with the power of plants – yayoi skincare series will launch a new cream in the spring of 2022.

2020/06/30

Pursuing a brand-new Japonism – Releasing Japanese luxury beauty product series “yayoi”