press release

The products contain bakuchiol and Japanese botanicals. Cleansing Milk and Lotion are newly launched in the yayoi skincare line, a basic skincare line that harnesses the power of plants.

The new yayoi brand skincare products were launched at the 5th My Organic Friends Fes by Salon de LA CARPE 2022 (10 and 11 June).

(Right picture) Ms.Miho Arai, Representative Director, La Calpe Co.

The event was held for the first time over two days, with the second day, 11 June, open to the public (both days by appointment only).


Get rid of tired, summer sunburned skin and get clear skin.

Scheduled for release on September 5, 2022

yayoi Cleansing Milk 150ml 6,600 yen ( Tax included )
Cleansing milk for gentle makeup removal. The creamy texture rolls away dirt and makeup without rubbing. The rich blend of botanical ingredients leaves skin feeling velvety smooth and moisturized even as it removes makeup. The rich blend of botanical ingredients leaves skin feeling smooth and moisturized even as it removes makeup. It can be used for both wiping and rinsing.

The main ingredient is rice fermentation extract, a fermented liquid derived from the brewing technology of “Shonai Bijin”, a pure rice sake with a traditional sake yeast, which is rich in amino acids, minerals and vitamins. Sake Lees Extract has excellent antioxidant power and whitening effect. Soybean Fermentation Ingredient balances skin-building bacteria.

yayoi Precious Lotion 120ml, 10,120 yen (tax included)
Anti-aging care while rehydrating the skin. Bakuchiol, a botanical retinol, works on wrinkles to keep skin supple and elastic. In addition, carefully selected botanical ingredients act as antioxidants, metabolism stimulators, and transparency enhancers to provide a complete solution to aging concerns. The texture is mild and dense. It penetrates the skin quickly, allowing for easy absorption of any oil or cream applied later.

Main ingredients: Bakuchiol (retinol-like activity). Provides elasticity and treats wrinkles.
Hydrocotyl Extract: Popular as a “cica” ingredient in Korean cosmetics. Normalizes metabolism and treats dullness.
Rice Fermentation Extract: Fermentation liquid derived from the brewing technology of “Shonai Bijin”, a pure rice sake. Rich in amino acids, minerals and vitamins.
Mugwort Extract: Promotes collagen synthesis. High in antioxidants.
Astragalus Root Extract: Stimulates metabolism and gives a feeling of transparency.

yayoi Skin Care Series

The yayoi skin care series was created under the guidance of a trainer with experience in five-star hotel spas, based on the idea that skin will become more beautiful on its own when circulation is improved.
The series will culminate in the launch of “Precious Beauty Oil” in November 2021 and “Moisturizing Precious Cream” in March 2022. And this fall, a new cleanser and lotion will be added to the lineup.