2024/10/2
Yayoi products featured prominently at the grand opening party of luxury hair salon in New York.
2024/9/18
Lavoie’s Japanese brand “yayoi” makes its U.S. debut as an official sponsor of New York Fashion Week, which was held from September 6, 2024
2024/8/26
LAVOIE’s “yayoi” amenity series is now available in all guest rooms at Hotel Gajoen Tokyo
2024/6/25
Natural beauty brand “yayoi” starts total treatment at Rakusuisan Spa and Aya Spa in Niseko, Hokkaido
2024/5/22
“yayoi” luxury spa retail products are available in Centara Grand Holtel Osaka
2024/4/16
“yayoi” luxury spa retail products made their debut in Vietnam. Sales started at the store in Hotel Nikko Saigon
2023/7/30
In the September issue of GINGER, a monthly women’s fashion magazine, yayoi’s iconic Yuzu and Honey solid perfume won the Beauty Awards in the fragrance category.
2023/6/16
From the fusion of Japanese and French sensibilities of the “yayoi” body care series. A new multi-use body oil.
2023/5/31
The yayoi retail range of spa products is now available at Conrad Tokyo “Mizuki Spa & Fitness”.
2023/1/30
Based in Japan, perfumed in France.
Lavoie’s new brand ‘yayoi’ made its first appearance at the Paris Collection in its second home, France.
2022/8/30
「yayoi」, a Japanese beauty brand for luxury hotels, is launching a new 1-liter refillable skincare series this fall.
2022/06/10
“yayoi” skincare series now offers cleansing milk and lotion
2022/06/10
The products contain bakuchiol and Japanese botanicals. Cleansing Milk and Lotion are newly launched in the yayoi skincare line, a basic skincare line that harnesses the power of plants.
2022/03/07
The potential of the skin will blossom with the power of plants – yayoi skincare series will launch a new cream in the spring of 2022.
2020/06/30
Pursuing a brand-new Japonism – Releasing Japanese luxury beauty product series “yayoi”