February 5, 2025 GUVANCH is an independent brand based in New York City. The pieces, all handcrafted in a Soho atelier, express genderless strength and delicacy. This fall collection, “DOWZAH,” features over 40 styles. The show began with a makeup team led by KENTO UTSUBO, a Japanese makeup artist based in New York, preparing the models’ skin before the runway with yayoi skin care products. KENTO UTSUBO, who is known for his concern for skin care products during makeup application, contacted us that he would like to use yayoi products in the show, so we were quickly invited to participate. KENTO UTSUBOKENTO UTSUBO is a makeup artist at the forefront of the American fashion scene. He has done makeup for prominent magazines such as Vogue, Numéro, and Harper’s BAZAAR, as well as celebrities such as Haley Bieber. He is known for his commitment to skin care when applying makeup. Show support for “yayoi” skincare products was featured in DAILYSUN, a Japanese newspaper in New York:https://www.dailysunny.com/2025/02/14/news250214/ yayoi Product SeriesYayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel rooms. Product features We have carefully selected natural ingredients that have been popular in Japan for […]

November 28, 2024 On November 28, 2024, Manhunt Japan, produced by Leslie Kee, a world-famous photographer famous for his photos of Lady Gaga and Yuming, was held at Yamano Hall, and Lavoie presented yayoi skincare and bodycare products as a special prize. In addition, Kenta Muramatsu, who won the Mr. Yayoi Award in 2020, won the Grand Prix of Manhunt Japan and will advance to the world competition.

New York 2nd of October 2024 Ayomot (a luxury salon in Aoyama Prefecture in Japan) has acquired Momotaro, a long-established Japanese beauty salon in New York that celebrated its 50th anniversary last year. In cooperation with John Allen’s 575 Club on 5th Avenue, it has been remodeled into a new salon, spa, and beauty industry space. At the grand opening party, with the cooperation of Ayomot manager Ms Masami Liberman, Mr.Takashi Ikezawa, president of Lavoie’s New York agent RESOBOX, exhibited and introduced yayoi products at the venue, which has been highly praised by salon, spa, and beauty industry professionals active in New York. Momotaro Sammy Miyamoto, who was appointed Honorary Chairman, is something of a legend among Japanese people living in New York. It was a great honor for Lavoie to have the opportunity to have introduce the yayoi brand to people working beauty salon in New York. >> Download（PDF)

September 18th, 2024 After the Paris Fashion Week in March 2023, Lavoie’s yayoi products participated as a sponsor in the New York Fashion Week, one of the four major collections in the world. “yayoi” products were used as skin care for models. They were very well received by many makeup artists. “yayoi” Series Yayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel rooms. Product features We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese born product can provide. On the one hand, the fragrance is created by a renowned French perfumer. With a selection of two fragrances, not only Japanese, but peoples of the whole world can feel their heart strings touched. Origin of the name “yayoi“ The “y” in the logo stands for the collar of a kimono, which represents the image of a new generation of Japanese women who are graceful yet dignified, standing on their own accord. […]

August 26, 2024 “yayoi” is a new Japanese East-West fusion range of luxury spa products, which brings together Japanese and French sensibilities in a unique new way.　It is a “Made in Japan” product that the world trusts. yayoi’s beauty products have made their debut in all guest rooms at Hotel Gajoen Tokyo. Experience the “yayoi” series, which is created in this Reiwa era, in keeping with the colors of Hotel Gajoen Tokyo, which boasts the beauty of Japanese traditions. HOTEL GAJOEN TOKYOHotel Gajoen Tokyo offers a tranquil and luxurious experience despite being only a three-minute walk from Meguro Station. The beautiful hotel boasts a timeless tradition of Japanese elegance, with a total of 60 guest rooms designed to resemble a tea ceremony room, all of which are suites of 80 square meters or more in size. Hyakudan Kaidan -The Hundred Stairs-, a tangible cultural property designated by the Tokyo Metropolitan Government It is a wooden structure that has remained since 1935. The ceilings and transoms of each room, connected by stairway corridors, are a world of beauty created by famous artists. “yayoi” Series Yayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel […]

June 25, 2024 yayoi‘s total facial and body treatments have been launched at the Rakusuisan Spa and the AYA Spa at Hotel AYA Niseko, both located in Niseko, Hokkaido. The charismatic trainer from a 5-star hotel has created an exquisite Japanese treatment based on the theme of the circulation of “Ki, Blood, and Water” and debuted it at the Niseko Spa, surrounded by the natural beauty of Hokkaido. The products are based on Japanese ingredients such as green tea, sake lees, and astragalus, with the addition of such popular natural ingredients as bakuchiol, tamanu oil, centella asiatica extract, and acerola. Not only Japanese guests, but also guests from overseas can experience Japanese bliss. <Rakusuisan> Located overlooking Mt. Yotei and Annupuri in Niseko. Enjoy the great outdoors while relaxing with yayoi treatment. <AYA SPA > Spa in Niseko Hotel AYA. Relax with a treatment after enjoying outdoor sports. About “yayoi” We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese […]

As of May, yayoi products are now available at the Spa Cenvaree at Centara Grand Hotel Osaka, Thailand’s top luxury hotel chain. May 22, 2024 “yayoi” is a new Japanese East-West fusion range of luxury spa retail products, which brings together Japanese and French sensibilities in a unique new way.　It is a “Made in Japan” product that the world trusts, and it is also a product perfumed in France. yayoi products are now available at the first Japanese store of the luxury hotel brand by Centara Holtels & Resorts of Thailand. Spa CenvareeThe spa’s theme is holistic wellness. You can enjoy an authentic Thai massage while in Japan. Centara Grand Holtel OsakaCentara Grand Holtel Osaka, opening in July 2023 as a new landmark in Osaka, is the first of Centara Holtels & Resorts of Thailand’s luxury hotel brand in Japan. The hotel will feature 515 guest rooms, a club lounge and eight restaurants and bars. The hotel has 515 guest rooms, a club lounge and eight restaurants and bars. The hotel also offers banquet facilities for all types of gatherings, including corporate events, gala dinners, cocktail parties and social gatherings. >> Download（PDF)

April 15, 2024 Ho Chi Minh yayoi is a new Japanese East-West fusion range of luxury spa retail products, which brings together Japanese and French sensibilities in a unique new way.　It is a “Made in Japan” product that the world trusts, and it is also a product perfumed in France. << Diva Silk >> Diva Silk is a store selling luxury silk ao dai and accessories in a luxury hotel. Ao dai rentals and custom-made ao dai are also available. It opened a new store on the First floor of the Hotel Nikko Saigon on April 15. << Hotel Nikko Saigon >> The hotel is located 15 minutes by car from the center of Ho Chi Minh City. It is a 5-star luxury hotel with 334 rooms and apartments. >> Download（PDF)

Close your eyes and inhale the fragrance. At the same time it’s nostalgic, but also new. This body oil with the Japanese and French fusion fragrance debuts from luxury spa brand “yayoi”. Developed for use in five-star hotels, it is now available for home use. With a dense and rich texture, it immediately feels great on your skin. But because it permeates rapidly, even immediately after use, clothes can be worn with no problem. We welcome you to enjoy that feeling of just returning from a luxury hotel spa treatment, in the convenience of your own home. yayoi body oil yuzu & honey 150ml yayoi body oil green forest 150ml 5,940 yen（tax included）／Lavoie 2023/9/18 Scheduled Debut 〈Product Description〉　 Made from more than 99% natural ingredients, combined in the best proportion, based on the effectiveness of the plants for the skin. Because it was developed as a spa treatment oil, while it is rapidly absorbed, the luster and moisture remain, making the skin moist and supple. In addition, with application by massage, the circulation of the whole body is improved, bringing out the skin’s natural radiance. And as a multi-use oil, not only can it be used for the body, but […]