press release

Lavoie’s Japanese brand “yayoi” makes its U.S. debut as an official sponsor of New York Fashion Week, which was held from September 6, 2024

September 18th, 2024 After the Paris Fashion Week in March 2023, Lavoie’s yayoi products participated as a sponsor in the New York Fashion Week, one of the four major collections in the world. “yayoi” products were used as skin care for models. They were very well received by many makeup artists. “yayoi” Series Yayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel rooms. Product features We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese born product can provide. On the one hand, the fragrance is created by a renowned French perfumer. With a selection of two fragrances, not only Japanese, but peoples of the whole world can feel their heart strings touched. Origin of the name “yayoi“ The “y” in the logo stands for the collar of a kimono, which represents the image of a new generation of Japanese women who are graceful yet dignified, standing on their own accord. […]

press release

LAVOIE’s “yayoi” products series for guest room is now available in all guest rooms at Hotel Gajoen Tokyo

August 26, 2024 “yayoi” is a new Japanese East-West fusion range of luxury spa products, which brings together Japanese and French sensibilities in a unique new way. It is a “Made in Japan” product that the world trusts. yayoi’s beauty products have made their debut in all guest rooms at Hotel Gajoen Tokyo. Experience the “yayoi” series, which is created in this Reiwa era, in keeping with the colors of Hotel Gajoen Tokyo, which boasts the beauty of Japanese traditions. HOTEL GAJOEN TOKYOHotel Gajoen Tokyo offers a tranquil and luxurious experience despite being only a three-minute walk from Meguro Station. The beautiful hotel boasts a timeless tradition of Japanese elegance, with a total of 60 guest rooms designed to resemble a tea ceremony room, all of which are suites of 80 square meters or more in size. Hyakudan Kaidan -The Hundred Stairs-, a tangible cultural property designated by the Tokyo Metropolitan Government It is a wooden structure that has remained since 1935. The ceilings and transoms of each room, connected by stairway corridors, are a world of beauty created by famous artists. “yayoi” Series Yayoi, a global brand born in Japan, includes spa products, retail products and products for luxury hotel […]

press release

Natural beauty brand “yayoi” starts total treatment at Rakusuisan Spa and Aya Spa in Niseko, Hokkaido

June 25, 2024 yayoi‘s total facial and body treatments have been launched at the Rakusuisan Spa and the AYA Spa at Hotel AYA Niseko, both located in Niseko, Hokkaido. The charismatic trainer from a 5-star hotel has created an exquisite Japanese treatment based on the theme of the circulation of “Ki, Blood, and Water” and debuted it at the Niseko Spa, surrounded by the natural beauty of Hokkaido. The products are based on Japanese ingredients such as green tea, sake lees, and astragalus, with the addition of such popular natural ingredients as bakuchiol, tamanu oil, centella asiatica extract, and acerola. Not only Japanese guests, but also guests from overseas can experience Japanese bliss. <Rakusuisan> Located overlooking Mt. Yotei and Annupuri in Niseko. Enjoy the great outdoors while relaxing with yayoi treatment. <AYA SPA > Spa in Niseko Hotel AYA. Relax with a treatment after enjoying outdoor sports. About “yayoi” We have carefully selected natural ingredients that have been popular in Japan for a long time, such as shiso, yuzu, green tea, sesame, black beans and rice bran. We sought to create a product that is delicate and comfortable to use, with the body and hair benefits that only a Japanese […]

press release

“yayoi” luxury spa retail products are available in Centara Grand Holtel Osaka

As of May, yayoi products are now available at the Spa Cenvaree at Centara Grand Hotel Osaka, Thailand’s top luxury hotel chain. May 22, 2024 “yayoi” is a new Japanese East-West fusion range of luxury spa retail products, which brings together Japanese and French sensibilities in a unique new way. It is a “Made in Japan” product that the world trusts, and it is also a product perfumed in France. yayoi products are now available at the first Japanese store of the luxury hotel brand by Centara Holtels & Resorts of Thailand. Spa CenvareeThe spa’s theme is holistic wellness. You can enjoy an authentic Thai massage while in Japan. Centara Grand Holtel OsakaCentara Grand Holtel Osaka, opening in July 2023 as a new landmark in Osaka, is the first of Centara Holtels & Resorts of Thailand’s luxury hotel brand in Japan. The hotel will feature 515 guest rooms, a club lounge and eight restaurants and bars. The hotel has 515 guest rooms, a club lounge and eight restaurants and bars. The hotel also offers banquet facilities for all types of gatherings, including corporate events, gala dinners, cocktail parties and social gatherings. >> Download(PDF)

press release

“yayoi” luxury spa retail products made their debut in Vietnam. Sales started at the store in Hotel Nikko Saigon

April 15, 2024 Ho Chi Minh yayoi is a new Japanese East-West fusion range of luxury spa retail products, which brings together Japanese and French sensibilities in a unique new way. It is a “Made in Japan” product that the world trusts, and it is also a product perfumed in France. << Diva Silk >> Diva Silk is a store selling luxury silk ao dai and accessories in a luxury hotel. Ao dai rentals and custom-made ao dai are also available. It opened a new store on the First floor of the Hotel Nikko Saigon on April 15. << Hotel Nikko Saigon >> The hotel is located 15 minutes by car from the center of Ho Chi Minh City. It is a 5-star luxury hotel with 334 rooms and apartments. >> Download(PDF)

press release

From the fusion of Japanese and French sensibilities of the “yayoi” body care series. A new multi-use body oil.

Close your eyes and inhale the fragrance. At the same time it’s nostalgic, but also new. This body oil with the Japanese and French fusion fragrance debuts from luxury spa brand “yayoi”. Developed for use in five-star hotels, it is now available for home use. With a dense and rich texture, it immediately feels great on your skin. But because it permeates rapidly, even immediately after use, clothes can be worn with no problem. We welcome you to enjoy that feeling of just returning from a luxury hotel spa treatment, in the convenience of your own home. yayoi body oil yuzu & honey 150ml yayoi body oil green forest 150ml 5,940 yen(tax included)/Lavoie 2023/9/18 Scheduled Debut 〈Product Description〉  Made from more than 99% natural ingredients, combined in the best proportion, based on the effectiveness of the plants for the skin. Because it was developed as a spa treatment oil, while it is rapidly absorbed, the luster and moisture remain, making the skin moist and supple. In addition, with application by massage, the circulation of the whole body is improved, bringing out the skin’s natural radiance. And as a multi-use oil, not only can it be used for the body, but […]

press release

The yayoi retail range of spa products is now available at Conrad Tokyo “Mizuki Spa & Fitness”.

yayoi is a new Japanese East-West fusion range of luxury spa products, which brings together Japanese and French sensibilities in a unique new way. We invite you to try yayoi, and discover a new sense of refinement for the combination of East and West, which matches the modern Japanese spirit of the prestigious Conrad Tokyo’s “Mizuki Spa & Fitness”.                                    May 31, 2023           Conrad Tokyo “Mizuki Spa & Fitness”. Conrad Tokyo is a leading luxury hotel overlooking Rainbow Bridge and Tokyo Bay, and within walking distance of Ginza and Shimbashi, making it an ideal location for both leisure and business. Contact: marketing@lavoie.jp PDF Download

press release

“yayoi” skincare series now offers cleansing milk and lotion

Contains Bakuchiol and Japanese plant-based ingredients. Basic skincare relying on the power of plants. “yayoi” skincare series now offers cleansing milk and lotion The brand “yayoi”, born from a fusion of delicate Japanese sensibilities and refined French sensibilities, will introduce cleansing milk and lotion this fall.As with previous yayoi items, carefully selected plant-based ingredients play the leading role. While providing anti-aging care, the product takes care of the skin, moisturizes it, and restores it to its initial condition. Your skin will continue to improve in beauty as long as you take care of it. yayoi Cleansing Milk 150ml 6,600 yen (tax included) This is a cleansing product that pursues “soft” removal.Even though this cleansing product is designed to remove impurities, it also moisturizes the skin and leaves it velvety smooth thanks to the rich blend of plant-based ingredients . It feels as if it has been treated with a “giving care” treatment.It is suitable for dry or irritated skin as it does not remove an excessive amount of oil from the skin.It can be used either as a wipe-off or a rinse-off. Main ingredients: Rice fermentation extract from the brewing technology of Shonai Bijin, a pure rice sake.It is rich […]