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2024/10/02 Yayoi products featured prominently at the grand opening party of luxury hair salon in New York.
2024/09/18 Lavoie’s Japanese brand “yayoi” makes its U.S. debut as an official sponsor of New York Fashion Week.
2024/08/26 LAVOIE’s “yayoi” amenity series is now available in all guest rooms at Hotel Gajoen Tokyo
2024/06/25 Natural beauty brand “yayoi” starts total treatment at Rakusuisan Spa and Aya Spa in Niseko, Hokkaido
2024/05/22 “yayoi” luxury spa retail products are available in Centara Grand Holtel Osaka
2024/04/16 “yayoi” luxury spa products made their debut in Vietnam. Sales started at the store in Hotel Nikko Saigon
2023/07/30 In the September issue of GINGER, a monthly women’s fashion magazine, yayoi’s iconic Yuzu and Honey solid perfume won the Beauty Awards in the fragrance category.
2023/06/16 From the fusion of Japanese and French sensibilities of the “yayoi” body care series. A new multi-use body oil.
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